Welcome to our new look
For 20 years, LensVision has stood for expertise and service around contact lenses. Our refreshed look makes what we stand for even clearer. Here’s what’s new.
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A logo with meaning
Our new logo captures what LensVision stands for. The lens heart reflects our passion for contact lenses—and our closeness to you. And the capital V for Vision highlights our core promise even more clearly: great vision with contact lenses.
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A color palette that inspires trust
We’ve consciously moved away from the bold pink that used to define our brand. In its place, a range of blue tones conveys trust, clarity, and reliability. A fresh mint adds subtle accents, draws attention to what matters, and brings lightness to the overall look.
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Typography with personality
Our new typography combines clarity with personality. For the LensVision wordmark and headings, we chose a modern typeface with a distinctive character—supported by an easy-to-read body font that stays pleasant even in longer texts.
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A tone that feels personal
How we speak reflects how we advise. Our tone is personal, clear, and down to earth. We communicate in a way that’s easy to understand, honest, and without empty promises. That’s why we now say du—because closeness builds trust and makes advice feel more natural. At the same time, we use inclusive language that respects everyone.
Imagery that feels real
Our new imagery is clear, vibrant, and true to real life. We show people enjoying the freedom of vision with contact lenses—every day and in their free time. Bright, high-contrast visuals feel light, natural, and effortless. Local settings and diverse personalities reflect the variety of our customers.
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What stays the same
LensVision is your contact lens specialist—supporting you in person at your local LensVision optician and online whenever it suits you.